AI Feels Overwhelming. Let Me Make It Stupidly Simple.

Back in 2014, I was fed up working 12-hour shifts for minimum wage. So I set myself one goal: open my laptop and work from anywhere in the world.

After watching every "Make Money Online" video going, I plumped for content marketing. Learned SEO and built up freelancing. Somewhere in the middle I built a pizza biz, ranked it number one in Sussex and Surrey, and sold it. Became a senior SEO specialist at an agency then went back to freelancing.

But I kept hitting the same ceiling. I was drowning in deadlines and constantly felt like I was pedalling under the desk to keep my head above water.

Plus I could feel the economy shifting beneath me. I knew my job, as it was then, wouldn't exist in the future.

So I started experimenting with AI. At first it was messy and chaotic. I nearly gave up with so many new tools, fixing errors, inconsistent outputs.

One month, with a wedding in Greece approaching and impossible deadlines stacking up, I had no choice but to figure out how to use AI systematically. I spent an hour each day refining my approach.

By the end of that month, I looked up and realised I'd done five days of work in eight hours. Without mental burnout or a slip in quality.

That moment changed everything. Not because of the hours, but because I got to choose what they went on.

Now I teach people to use AI practically, through my YouTube channel, this newsletter, and Half Day Thursdays.

If AI overwhelms you, but you know it matters... I've got you.