The simplicity of image sharing apps Instagram and Snapchat have made them a big success, they make sharing your favourite moments with friends easy and instantaneous. Like any platform with millions of active users, marketers have got their teeth stuck in. It provides a revenue stream for the app in the form of paid adverts which companies generally use to boost their outreach. And it enables marketers to interact, share and collaborate with users to strengthen their brand image.
Like any platform with millions of active users, marketers have got their teeth stuck in. It provides a revenue stream for the app in the form of paid adverts which companies generally use to boost their outreach. And it enables marketers to interact, share and collaborate with users to strengthen their brand image.
If we focus on Instagram, this should be an inherently strong arrow in the quiver for any ski companies. We all know the power of having a valuable loyal following on your chosen social media platforms and to build your following you need great content. Although Instagram is introducing more features every day the core of the app is still very easy to harness the power.
Although Instagram is introducing more features every day the core of the app is still very easy to harness the power.
Regular consistent publishing will keep you at the forefront of customers minds and open up your brand to new followers.
What To Post On Instagram
Ski companies have an arm chair ride when it comes to offering up visual content. We know what your customers enjoy, skiing, snow, travel and we have access to this. At the very least the majority of companies have a staff member in the mountains to snap some shots.
If there is fresh snow let your followers know whilst you are out sampling the fresh powder, new products or services can be posted regularly or if there is a stunning view on your way to work in the morning include that in your breakfast updates.
User Generated Instagram Content
If you are looking to expand your Instagram feed a great way to offer eye catching photos and build a community is the use of user/customer generated content. Ask clients if you can use their photos on your feed, particularly if your product in the shot. Don’t forget you can use the search feature to find posts from your favoured ski resorts.
If you are re-posting photos make sure you send a quick message to ask if it would be ok to do so, never edit the image with extra filters, and be sure to credit the original photographer.
Instagram Hashtags #keepreading
Hashtags are more than a craze to make your new catch phrase sound internety, they are a way of coordinating digital media in order to make them easy to find. Make sure your description and hashtags are keyword rich. For example, ski companies could be using #ski #snow #winter #courchevel. By doing this it will ensure your photos are collated under these search terms, so anyone searching ‘Courchevel’ will see your strong presence in this ski resort.
Whilst it is tempting to double down and include as many hashtags as you can in your post, be a little bit selective as adding 20 hashtags may come across as spammy.
Creating a brand hashtag could be a good idea once you have built a loyal community, it will allow your followers to include the hashtags in photos relevant to you and collate with your brand in mind. Check your hashtag before you decide on it, using a common word or phrase will fill your feed with an unrelated subject. Have a think and get a little be creative.
Remember, hash tagging phrases where no one is looking will do nothing so even if it is funny.
Instagram For Business
It is now possible to convert your Instagram account into ‘business mode’ and I strongly suggest you do so, it is free and the benefits are considerable.
The new business setup offers analytics that enables insights into how you are performing including reach, profile views and when your followers are most active.
Importantly it also creates a call to action button so that people can contact you instantly. It could be the all important difference between a new customer and someone who just likes a photo then moves on.
How Often Should You Post On Instagram
Everyday. The secret to a good social media presence in consistency, once you find what your followers like, keep providing it on a regular basis. Use the tools on offer to find out when your users are most active and post at those times. Posting every day will keep you on the forefront on peoples minds and help to continually grow the brand. It maybe in your interest to post 2 or 3 times a day. For example once in the morning, once for lunch time and once in the evening. Get a feel for your niche and go from there.
Always try to grab a snap even if you are not ready to post, having a library of photos to choose from will make it easier to keep the consistency when you’re feeling a little uninspired.
Check out these brands to see how they are harnessing Instagram